BOTHADS is a performance marketing network specializing in MVAS, DCB, and VAS across Thailand, Nigeria, Ghana, South Africa, Turkey, Indonesia, and beyond. If you've been running MVAS offers for a while, you already know the basics: pick a GEO, pick an operator, pick a flow. But here's what separates affiliates who scale from those who burn budget: the operational details that most networks don't bother to explain.
This article is about those details. Specifically, it's about why Thailand's TrueMove and DTAC behave nothing like AIS — and why Nigeria's filter ecosystem decides whether your traffic converts or gets blocked before it ever reaches the offer page.
Thailand: AIS Is One Game. TrueMove and DTAC Are a Different Game Entirely.
Thailand remains one of the strongest MVAS markets in Southeast Asia. But treating it as a single market is a mistake. The three major operators — AIS, TrueMove, and DTAC — operate on fundamentally different technical infrastructures.
AIS: The PIN/OTP Standard
AIS has been a consistent performer in the Thai MVAS space. The conversion flow here is straightforward: PIN/OTP-based billing. Users enter their mobile number, receive a one-time password via SMS, and confirm the subscription.
This flow is stable and predictable. But it's not where the real complexity — or the real opportunity — lies.
TrueMove and DTAC: Portal-Driven, reCAPTCHA-Gated
TrueMove and DTAC don't run on a single billing flow. They operate through multiple third-party portals, each with its own flow configuration and its own Google reCAPTCHA v3 scoring threshold.
This is the detail that catches affiliates off guard. When you run a TrueMove or DTAC offer, you're not just choosing an operator — you're choosing which portal your traffic flows through. And each portal behaves differently.
The Portals in Play
bigfunspace
Bigfun series portal
bigfunroom
Bigfun series portal
bigfunarea
Bigfun series portal
bigfunfun
Bigfun series portal
Nextportal
Cross-carrier portal
iSub
Subscription portal
funnysnow
DTAC-specific portal
+ Others
Rotating inventory
Each portal is configured for a specific flow type — some run click flow, others run PIN flow. The portal you're assigned determines the user journey, the friction level, and ultimately the conversion rate.
Why Google reCAPTCHA Score Matters
Google reCAPTCHA v3 assigns a risk score between 0.0 and 1.0 to every request. A score of 1.0 indicates highly likely human interaction; 0.0 indicates highly likely bot activity. The scoring engine continuously evaluates behavioral signals, TLS fingerprints, and IP reputation.
Each TrueMove and DTAC portal sets its own threshold for accepting traffic. A portal that requires a score of 0.7 or above will reject traffic that a portal with a 0.3 threshold would accept.
🔑 The practical implication: The exact same traffic source can convert on one portal and get blocked on another. If your affiliate network doesn't know which portal your traffic is routed to — or doesn't know the reCAPTCHA threshold for each portal — you're flying blind.
This is where BOTHADS adds direct value. We maintain up-to-date intelligence on which portals are active, which flows they support, and what reCAPTCHA thresholds they're running. That means when you run TrueMove or DTAC offers through BOTHADS, we can guide your traffic to the portal most likely to accept it — and help you avoid the portals that will reject it outright.
Nigeria: The Filter Layer Determines Everything
Nigeria is a volume market. MTN and Airtel jointly command over 85% of mobile subscriptions, with MTN alone holding approximately 52% market share — over 90 million subscribers.
But volume doesn't mean simplicity. In Nigeria, traffic filters sit between your traffic and the carrier billing system. These filters are not passive — they actively block traffic they deem fraudulent, low-quality, or non-compliant.
And different filters have different rules.
The Filter Ecosystem
When you run an MVAS offer in Nigeria, your traffic passes through one of several filtering systems before it reaches the offer:
mFilterIt
An AI-powered ad fraud detection platform that identifies and filters invalid traffic including click bots and automated scripts. It provides pre-bid filtering to prevent fraudulent impressions before ad serving. mFilterIt has strong traction specifically in Nigeria alongside New Zealand and South Africa.
Evina
Another major filter in the Nigerian market, used by operators including MTN. Evina focuses on carrier billing fraud prevention — blocking traffic from known fraudulent sources before it reaches the billing step.
SecureD
A third filter layer that some operators and aggregators use for additional traffic validation.
Upstream Filters
Operator-level or aggregator-level filters that apply their own criteria on top of the third-party systems.
Why This Matters for Affiliates
Here's the problem: mFilterIt, Evina, SecureD, and upstream filters all define "bad traffic" differently.
A traffic source that passes mFilterIt's checks might get blocked by Evina. A creative angle that performs well on one filter's whitelist might be silently rejected by another. And unlike a simple conversion rejection, a filter block often doesn't show up in your affiliate dashboard — the traffic just... stops.
🔑 The operational reality:
• mFilterIt tends to block based on device fingerprint anomalies and IP reputation patterns
• Evina focuses more on billing fraud signals — velocity of billing attempts, MSISDN patterns, and historical fraud databases
• SecureD and upstream filters apply their own carrier-specific criteria, which vary by operator and by aggregator
If you're running the same creative across multiple Nigerian offers without accounting for the filter differences, you're effectively running blind.
How BOTHADS helps here: We know which filter each Nigerian offer passes through. That means we can tell you upfront: "This offer runs through mFilterIt — keep your device fingerprint clean." Or: "This one is Evina-gated — watch your billing velocity." That level of guidance is the difference between a campaign that scales and one that dies in the filter layer without ever showing a single conversion.
What This Means for Your Campaigns
The pattern is the same in both markets:
| 🇹🇭 Thailand (TrueMove/DTAC) | 🇳🇬 Nigeria | |
|---|---|---|
| Hidden Variable | Portal selection + reCAPTCHA threshold | Filter system (mFilterIt / Evina / SecureD / upstream) |
| What Changes | Flow type (click vs PIN), acceptance rate | Traffic acceptance, billing velocity limits |
| What Affiliates Get Wrong | Running same creative across all portals | Using same traffic profile across all filters |
| What BOTHADS Provides | Portal intelligence + flow guidance | Filter mapping + traffic optimization guidance |
The affiliates who scale in these markets are the ones who understand that the offer is only half the equation. The other half is the infrastructure your traffic passes through before it reaches the offer.
Ready to Stop Guessing?
BOTHADS operates at the intersection of offer supply and traffic infrastructure across Thailand, Nigeria, and other key MVAS markets.
If you're running traffic in these GEOs, we can help you:
Route TrueMove/DTAC Traffic
To the right portal for your flow type and reCAPTCHA score.
Map Nigerian Traffic
To the filter system most likely to accept it.
Optimize Campaigns
Based on operational intelligence, not just offer payouts.
Scale With Confidence
Knowing your traffic won't disappear into a filter you didn't know existed.
Ready to Run MVAS Offers With Operational Intelligence?
At BOTHADS, we specialize in MVAS, DCB, and VAS across Thailand, Nigeria, Ghana, South Africa, Turkey, Indonesia, and beyond. Portal-level guidance, filter mapping, weekly payouts, and dedicated account support.
This guide is based on 2026 operational intelligence from BOTHADS across Thailand and Nigeria MVAS markets. Portal names and filter systems referenced are active in the current market landscape.